Farm Insights Services
Full-scale market research tailored specifically to rural demographics. We track and contextualize local agronomical habits and seasonal crop inputs to solve growth bottlenecks.
Inquire Insights
Agricultural Insights & Market Research | South Asia
Rural insights that scale
We help agribusinesses and crop science innovators transform. Field Tabs partners with industry leaders to identify where field intelligence creates real value, design the right survey methodology, and deliver certified ground truths. From first principles to final deployment.
25,000+
Farmers Panel Tracked
400+
Agri-Retailers Audited
15+
Years Field Experience
100%
Agri-Graduate Surveyors
About Us
We provide full-service marketing research specializing in the agricultural sector. Our operations translate soil dynamics, crop health, and retail supply chains into actionable enterprise growth strategies.
- Farmers Panel Studies: Detailed longitudinal trackers measuring agronomical practices, product adaptation rates, and crop inputs.
- Market Mapping: Geographical and crop-specific quantification of agrochemical, seed, and farm machinery penetration.
- Retail Audits: Periodic assessments of rural agri-dealers to monitor stock levels, brand visibility, and commercial margins.
- Crop Monitoring: Precise crop cutting experiments (CCEs) and multi-spectral yield evaluations supporting top-tier crop insurers.
- Kisan Tele-Advisory: Fast feed-back systems and call center networks offering real-time agronomic guidance to farmer groups.
"Field agricultural research demands deep local trust, specific agronomic degrees, and rigorous validation. Field Tabs was built from the ground up to solve these three field execution challenges."
Leadership & Domain Expertise
Field Tabs is guided by seasoned agronomists and market research directors. Our leadership team brings decades of experience from the world's top crop science and agribusiness firms.
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Director & Founder
Tarun Dubey
Tarun leads the operational vision and research design at Field Tabs. With a career spanning over 25 years, he possesses a deep mastery of agricultural sourcing, agrochemical marketing, and syndicated market research across South Asia.
Professional Background
Field Tabs
Jun 2017 – Present (9 yrs)
Director & Founder. Spearheading agricultural research panels, digital crop surveys, and custom CCE programs for enterprise partners.
Kynetec & GfK
Dec 2013 – Feb 2017 (3 yrs 3 mos)
Director of India Syndicated Services & Real Time Trackers. Managed regional agribusiness research trackers for the global leader in agricultural market intelligence.
Aditya Birla Group
Nov 2012 – Nov 2013 (1 yr 1 mo)
Assistant Vice President & Head of Agrochemicals Business. Led raw materials sourcing and strategic business development.
Bayer CropScience
Jan 2007 – Nov 2012 (5 yrs 11 mos)
Associate Zonal Manager & AGM (Marketing & Materials). Directed strategic raw/packaging material sourcing, localized seeds marketing campaigns, and regional crop protection sales.
Monsanto Company & BASF
Jan 1999 – Jan 2006 (7 yrs)
Sr. Product Development Manager & Area Sales Manager. Led national vegetable hybrid launches, distributor mapping, and direct farm level campaigns.
Pfizer
May 1995 – Jan 1997 (1 yr 9 mos)
Veterinary Service Officer. Managed veterinary medicine sales and localized feed supplement distribution channels.
Core Solutions
From precision agricultural mapping to call center feedback panels, we design customized field programs tailored to the modern agro-enterprise.
Farm Data Collection
Advanced primary field surveys powered by customized tablet applications. All surveyors have agriculture degrees and undergo rigorous field validation to ensure zero-fault reporting.
Request CredentialsKisan Call Center
Dedicated telephone support manned by certified agricultural experts. We provide localized agronomic advisory and capture rapid crop feedback across regional dialects.
Connect AdvisoryOur Journey & Footprint
Field Tabs started its journey in 2010 with a small group of agronomists operating from our headquarters in New Delhi. Over the years, we have systematically expanded our field presence to encompass all agricultural corridors of India, Nepal, and South Asia.
Beginning as a dedicated field data collection partner for local agencies, we quickly earned a reputation for precision and strict quality standards. This support allowed us to pivot to complete consultative market mapping and crop insurance auditing.
Today, we integrate digital surveys, GPS tracking, and localized call-centers to verify every single interview, giving global agribusinesses absolute clarity over rural markets.
2010
Founding & Core Focus
Established offices in New Delhi. Handled large-scale paper-based census datasets for agri-input companies.
2015
Tablet & GPS Integration
Pioneered 100% digital data collections, integrating geographic tagging to verify remote interviews.
2020
South Asia Panel Extension
Expanded regular panel tracking systems, monitoring over 25,000 farmers and 400 retailers across major agro-climatic zones.
Contact Our Analysts
Please provide details about your agricultural research requirements. Our team will contact you within 24 hours.
Global Presence
Our operational offices span key rural centers, coordinating research where decisions are made.
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Office Address
A3 704, Eldeco Elegance, Lucknow, India
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Call Support
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Business Operations